![]() Playboy Makes $13 Million Push Into Booming Canned Alcoholic Beverage Industry White Claw recently announced a similar series of moves, releasing a set of White Claw “Triple Wave Filtered” Vodkas and announcing a yet-unreleased line of White Claw Vodka Sodas. Truly isn’t the only brand looking for a changeup. White Claw’s new vodka-centric offerings. Redesigned packaging will clearly differentiate between “lightly flavored” hard seltzers and “bolder flavor” offerings like Lemonade and Margarita-Style. Truly plans to relaunch its Vodka Seltzer and Vodka Soda lines and debut new limited-release cocktail-inspired flavors each trimester in 2023. This “post-hype era” has hit the alcohol industry like a truck though brands like White Claw and Truly long dominated the market, recent trends have leaned in favor of canned pre-mixed cocktails made with distilled spirits.Ī recently commissioned study even predicted that pre-mixed cocktails will outpace the popularity of hard seltzers by 2026. “As hard seltzer enters the post-hype era, we are strategically investing in new marketing and packaging to keep Truly top of mind and remind drinkers why they came to the category in the first place.” “Truly helped establish hard seltzer as we know it today, but we recognize the segment is evolving for the drinker of tomorrow,” said Boston Beer Company CEO Dave Burwick. (Photo: Truly)Īmidst the declining popularity of hard seltzers, Truly is “refreshing” its brand image with redesigned packaging, an increased focus on real fruit flavors and a new suite of pre-mixed cocktails. 11, Truly Vodka Seltzer is packaged in 12-ounce slim cans and will be sold variety eight-packs and single style eight-packs and four-packs at a suggested retail price of $9.99 (four-pack) to $17.99 (eight-pack).Truly Hard Seltzer is adapting to a changing industry with new brand messaging, flavors, ingredients and packaging. To learn more about the #TrulySeniorDiscount, follow Truly on Instagram or Twitter beginning Oct. Additionally, Truly will target millennial drinkers by offering a “premium discount” for those enjoying their “premium years” through a promotion that plays on Truly's version of old and new: nostalgia and innovation. ![]() To launch its new Truly Vodka Seltzer, Truly will kick off a 360-degree integrated campaign titled There’s Vodka in This! to drive awareness of the spirits-based offering supported largely via social and digital, and eCommerce in addition to retail and point-of-sale to drive trial. We’re giving discerning drinkers a reason to trade up their vodka seltzer with a brand they know and love, Truly, plus six-times-distilled vodka and real fruit juice for a ‘truly’ unique drinking experience.” ![]() We’ve earned our role as the ultimate beyond beer destination and are ready to elevate the canned cocktail space with our first spirits-based seltzer. Matt Withington, director of marketing for Truly Hard Seltzer, added: “A trailblazer and tastemaker since coming onto the scene over five years ago, Truly is constantly innovating and challenging what drinkers expect from hard seltzer. A spirits-based seltzer that's crisp, clean and flavorful had been my north star for Truly innovation, but it's safe to say we're just getting started.” “Our team has spent countless months testing thousands of drinkers on hundreds of recipes and flavor combinations to get the latest and greatest extension of Truly just right. “You could say the traditional vodka seltzer was my inspiration for Truly Hard Seltzer from day one for its refreshing taste and endless possibilities,” O’Neill stated. ![]() Director of Product Development Casey O'Neill describes the latest evolution of this refreshing, convenient and fun alternative to light beer as a no-brainer.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |